 (*Massage Magazine Article October 27, 2020; Author Amy Bradley Radford)
Corrected massage pressure is one thing that gets a client to return for another appointment with you, because he liked how he felt after the massage he received.
However, there is more to getting a client to return than jus...
 (*Massage Magazine Article October 5, 2020; Author Amy Bradley Radford)
When you start a massage practice, much of the first year of your career is spent repeating and learning how to develop your skills.
At a basic level, massage school is a technical training of sorts.
To become a professional...
  (*Massage Magazine Article August 13, 2020; Author Amy Bradley Radford)
Imagine it’s just another day at the office — remembering that even with the upheaval we’ve been through, those typical days will return.
Now imagine a typical American office worker who is confined to sitting in a chair in ...
 (*Massage Magazine Article June 9, 2020; Author Amy Bradley Radford)
None of us knows exactly what the future will hold, but we can be sure it won’t look exactly like the past.
The best thing a massage therapist can do right now is to change their focus from fear to relaunching — even if that mea...
 (*Massage Magazine Article March 13, 2020; Author Amy Bradley Radford)
 Even with the information overload of today’s world, many people are not aware of all the different benefits of getting a massage. It has become even more important to take the time to educate our current and potential clients...
 (*Massage Magazine Article March 13, 2020; Author Amy Bradley Radford)
An intake is a valuable and necessary tool for any massage therapist.
When I started my practice more than 25 years ago, I quickly learned that this information was vital because an intake form hugely benefited my client’s tre...
(*Massage Magazine Article January 9, 2020; Author Amy Bradley Radford)
No matter how hard we try, we can never completely avoid conflict in our personal life or professional environment.
In our various relationships, there is bound to be causes of conflict that will require resolution.
I have le...
(*Massage Magazine Article September 4, 2019; Author Amy Bradley Radford)
If this is your first opportunity with starting a business, chances are you may not be sure of all the tasks you need to complete before opening your door to the public.
Starting a business will require that you obtain and c...
(*Massage Magazine Article March 13, 2019; Author Amy Bradley Radford)
I am a firm believer in selling additional services and products, such as pain-relieving topicals, to your clients. Why? Because people are going to spend money one way or the other on something they want. If you have something ...
The #1 problem massage therapists face when trying to sell gift certificates is that they are typically not available in-person in sell them.
Most of us are working our little hearts out, in a room with a client for 60 minutes, with the door shut. It is unrealistic and unprofessional to leave a m...
(*Massage Magazine Article November 2, 2018; Author Amy Bradley Radford)
For many massage therapists, trading massage sessions for other services can be enjoyable and effective. However, trade relationships can present unique challenges.
Here I’ll explore some of the concerns that frequently arise...
(*Massage Magazine Article October, 2018; Author Amy Bradley Radford)
As a massage business owner, I want to talk openly with you, the new graduate or massage therapist looking at starting your own business.
My hope is that reading my story of starting a massage business will answer some of the qu...
