The "Where You Start" Approach to Pain Management Massage massage therapy pain management massage Dec 28, 2023

Massage Magazine Article for December 28, 2023; Author Amy Bradley Radford

Beginning a pain-management massage session distant from where the client is experiencing pain can result in successful pain relief.

When I was a student in massage school, it seemed like each teacher had a...

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Advanced Business Strategies: Get The Referral (3 Things to Never Do) business massage therapy Dec 18, 2023

(Massage Magazine Column: "Advanced Business Strategies" December 18, 2023; Author Amy Bradley Radford)

Running a successful massage business requires you to have positive habits in place that perpetuate your business for you, habits you consistently maintain to keep the health of your...

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Advanced Business Strategies: Master the Art of Perfect Pressure business massage therapy Nov 28, 2023

(Massage Magazine Column: "Advanced Business Strategies" November 28, 2023; Author Amy Bradley Radford)

Some clients don’t rebook because they wanted more massage pressure and were afraid to ask for it. Other clients might not return because massage pressure was too deep—and...

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Massage For Inflammation: The Role of Treatment Frequency massage therapy pain management massage pps bodywork Nov 15, 2023

Massage Magazine Article for November 15, 2023; Author Amy Bradley Radford

Within massage, there is a framework of healing parameters—and if you understand how they work then you can create the change you seek with massage for inflammation.

Understanding and being successful with...

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Advanced Business Strategies: How to Sell Products (Yes, You Should Sell Products) business massage therapy Oct 27, 2023

(Massage Magazine Column: "Advanced Business Strategies" October 27, 2023; Author Amy Bradley Radford)

There was a time when I not only didn’t know how to sell products, I didn’t believe in selling products inside my massage business because I thought it would come across as...

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Advanced Business Strategies: Sustain Your Massage Career business massage therapy Aug 30, 2023

(Massage Magazine Column: "Advanced Business Strategies" August 30, 2023; Author Amy Bradley Radford)

When building sustainability into your massage career, one of the most important things that is highly overlooked when it comes to sustaining your career is how to maintain your drive for...

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Advanced Business Strategies: In Case of Injury, You Need a Backup Plan business massage therapy Jul 28, 2023

(Massage Magazine Column: "Advanced Business Strategies" July 28, 2023; Author Amy Bradley Radford)

It can happen much faster than you think. As much as you probably don’t want to think about it, you could find yourself in a situation tomorrow where you have lost the ability to work...

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Advanced Business Strategies: Holding Space Benefits Both Clients and Yourself business massage therapy Jun 30, 2023

(Massage Magazine Column: "Advanced Business Strategies" June 30, 2023; Author Amy Bradley Radford)

How do we provide caring and compassionate touch for our clients while not taking on responsibilities we should not be? The answer lies in holding space—space contained by professional...

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Advanced Business Strategies: Create A Professional Framework For Your Massage Practice business massage therapy May 26, 2023

(Massage Magazine Column: "Advanced Business Strategies" May 26, 2023; Author Amy Bradley Radford)

When a person owns a business, it takes time to develop a professional framework one needs to operate within to be successful. Business owners must hone the ability to interpret what actions to...

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Advanced Business Strategies: How To Sell A Massage Business business massage therapy Apr 24, 2023

(Massage Magazine Column: "Advanced Business Strategies" April 24, 2023; Author Amy Bradley Radford)

Until a few years ago, I had only met a handful of therapists who had successfully sold their existing massage practice to another therapist. Most solopreneur massage therapists I knew had...

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Advanced Business Strategies: How To Grow A Small Business With Phasing business massage therapy Apr 13, 2023

(Massage Magazine Column: "Advanced Business Strategies" April 13, 2023; Author Amy Bradley Radford)

Are you ready to expand and grow your business but find something is holding you back from pursuing your dreams? In this article, we will look at one key action related to how to grow a small...

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Advanced Business Strategies: Business Momentum business massage therapy Feb 24, 2023

(Massage Magazine Column: "Advanced Business Strategies" February 24, 2023; Author Amy Bradley Radford)

A wise person once told me there is no middle ground to business. The momentum of a business never stops. You and your business are always in motion; always moving. Whether this motion is...

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