Burnout: the word that sends shivers down the spine of every massage therapist, coach, and business owner out there.

Let’s face it, the hustle is real, but so is the exhaustion that comes with it. I’ve been there, staring at my calendar filled with back-to-back appointments, wondering if I acciden...

For many massage therapists, reaching a salary of $60,000 a year might feel like a distant goal. However, with the right approach to managing your time, pricing your services, and building your client base, it’s entirely possible to achieve—and even surpass—that income level.

Whether you’re just...

Massage Magazine Article for December 28, 2023; Author Amy Bradley Radford

Beginning a pain-management massage session distant from where the client is experiencing pain can result in successful pain relief.

When I was a student in massage school, it seemed like each teacher had a handful of signa...

(Massage Magazine Column: "Advanced Business Strategies" December 18, 2023; Author Amy Bradley Radford)

Running a successful massage business requires you to have positive habits in place that perpetuate your business for you, habits you consistently maintain to keep the health of your practice ele...

(Massage Magazine Column: "Advanced Business Strategies" November 28, 2023; Author Amy Bradley Radford)

Some clients don’t rebook because they wanted more massage pressure and were afraid to ask for it. Other clients might not return because massage pressure was too deep—and instead of speaking up,...

Massage Magazine Article for November 15, 2023; Author Amy Bradley Radford

Within massage, there is a framework of healing parameters—and if you understand how they work then you can create the change you seek with massage for inflammation.

Understanding and being successful with pain-management m...

(Massage Magazine Column: "Advanced Business Strategies" October 27, 2023; Author Amy Bradley Radford)

There was a time when I not only didn’t know how to sell products, I didn’t believe in selling products inside my massage business because I thought it would come across as pushy or would take som...

(Massage Magazine Column: "Advanced Business Strategies" August 30, 2023; Author Amy Bradley Radford)

When building sustainability into your massage career, one of the most important things that is highly overlooked when it comes to sustaining your career is how to maintain your drive for business ...

(Massage Magazine Column: "Advanced Business Strategies" July 28, 2023; Author Amy Bradley Radford)

It can happen much faster than you think. As much as you probably don’t want to think about it, you could find yourself in a situation tomorrow where you have lost the ability to work with your hands...

(Massage Magazine Column: "Advanced Business Strategies" June 30, 2023; Author Amy Bradley Radford)

How do we provide caring and compassionate touch for our clients while not taking on responsibilities we should not be? The answer lies in holding space—space contained by professional boundaries—whi...

(Massage Magazine Column: "Advanced Business Strategies" May 26, 2023; Author Amy Bradley Radford)

When a person owns a business, it takes time to develop a professional framework one needs to operate within to be successful. Business owners must hone the ability to interpret what actions to pursue...

(Massage Magazine Column: "Advanced Business Strategies" April 24, 2023; Author Amy Bradley Radford)

Until a few years ago, I had only met a handful of therapists who had successfully sold their existing massage practice to another therapist. Most solopreneur massage therapists I knew had attempted...