(Massage Magazine Column: "Advanced Business Strategies" April 24, 2023; Author Amy Bradley Radford)

Until a few years ago, I had only met a handful of therapists who had successfully sold their existing massage practice to another therapist. Most solopreneur massage therapists I knew had attempted...

(Massage Magazine Column: "Advanced Business Strategies" April 13, 2023; Author Amy Bradley Radford)

Are you ready to expand and grow your business but find something is holding you back from pursuing your dreams? In this article, we will look at one key action related to how to grow a small busine...

(Massage Magazine Column: "Advanced Business Strategies" February 24, 2023; Author Amy Bradley Radford)

A wise person once told me there is no middle ground to business. The momentum of a business never stops. You and your business are always in motion; always moving. Whether this motion is forward...

(Massage Magazine Column: "Advanced Business Strategies" January 25, 2023; Author Amy Bradley Radford)

One of the setbacks with being a massage therapist is we literally do not have to have a business computer to perform our job. Our hands and massage table are all we need to perform massage. Howev...

(Massage Magazine Column: "Advanced Business Strategies" January 1, 2023; Author Amy Bradley Radford)

You can give yourself a raise by using a simple add-on menu in a specific way for your sessions. The main idea behind this type of add-on menu is to create services you can seamlessly integrate int...

(Massage Magazine Article November 25, 2022; Author Amy Bradley Radford)

While most clients cancel if they are feeling at all unwell, some clients do show up to an appointment symptomatic. To protect your health, ask your clients to answer some questions beyond your regular intake—at every session....

(Massage Magazine Column: "Advanced Business Strategies" September 29, 2022; Author Amy Bradley Radford)

Being in this business for many years, I have observed therapists who, after finally achieving their dreams of having a fully booked schedule with a maximum income, have simply shut down their b...

(Massage Magazine Column: "Advanced Business Strategies" August 26, 2022; Author Amy Bradley Radford)

I have observed that most doctors’ offices are now using text messages or a series of texts to remind clients of their appointments. They use texting because it works and it decreases the rate of n...

(Massage Magazine Column: "Advanced Business Strategies" July 29, 2022; Author Amy Bradley Radford)

When you are building your business and eager for new clients, you have yet to experience the difficulty of balancing your work schedule with your personal life. Only when you begin to run out of opt...

(Massage Magazine Article July 8, 2022; Author Amy Bradley Radford)

I would like to teach you an application for self-care for your most important tools: your hands, arms, shoulders and neck using Pain Patterns and Solutions (PPS) bodywork. PPS is a form of bodywork categorized as structural and po...

(Massage Magazine Column: "Advanced Business Strategies" June 24, 2022; Author Amy Bradley Radford)

Is this a familiar story? Let’s say you have a new client schedule an appointment with you. They arrive for their appointment, and you feel that the massage treatment went well. As the client is exit...

(Massage Magazine Column: "Advanced Business Strategies" May 27, 2022; Author Amy Bradley Radford)

When a massage client hands someone else your business card along with a wonderful recommendation, that is the perfect referral. The possibility that this potential client will call you is huge.

This...