(*Massage Magazine Article August 13, 2020; Author Amy Bradley Radford)
Imagine it’s just another day at the office — remembering that even with the upheaval we’ve been through, those typical days will return.
Now imagine a typical American office worker who is confined to sitting in a chair in ...
 (*Massage Magazine Article June 9, 2020; Author Amy Bradley Radford)
None of us knows exactly what the future will hold, but we can be sure it won’t look exactly like the past.
The best thing a massage therapist can do right now is to change their focus from fear to relaunching — even if that mea...
 (*Massage Magazine Article March 13, 2020; Author Amy Bradley Radford)
An intake is a valuable and necessary tool for any massage therapist.
When I started my practice more than 25 years ago, I quickly learned that this information was vital because an intake form hugely benefited my client’s tre...
(*Massage Magazine Article January 9, 2020; Author Amy Bradley Radford)
No matter how hard we try, we can never completely avoid conflict in our personal life or professional environment.
In our various relationships, there is bound to be causes of conflict that will require resolution.
I have le...
(*Massage Magazine Article October 2, 2019; Author Amy Bradley Radford)
As a teacher of massage, I have frequently taught about a concept I call creating space for the health and healing of another person.
Many years ago, a wise massage therapist taught me about this concept, what it means to thos...
(*Massage Magazine Article September 4, 2019; Author Amy Bradley Radford)
If this is your first opportunity with starting a business, chances are you may not be sure of all the tasks you need to complete before opening your door to the public.
Starting a business will require that you obtain and c...
(*Massage Magazine Article March 13, 2019; Author Amy Bradley Radford)
I am a firm believer in selling additional services and products, such as pain-relieving topicals, to your clients. Why? Because people are going to spend money one way or the other on something they want. If you have something ...
(*Massage Magazine Article November 2, 2018; Author Amy Bradley Radford)
For many massage therapists, trading massage sessions for other services can be enjoyable and effective. However, trade relationships can present unique challenges.
Here I’ll explore some of the concerns that frequently arise...
(*Massage Magazine Article October, 2018; Author Amy Bradley Radford)
As a massage business owner, I want to talk openly with you, the new graduate or massage therapist looking at starting your own business.
My hope is that reading my story of starting a massage business will answer some of the qu...
(*Massage Magazine Article October 25, 2018; Author Amy Bradley Radford)
When someone hears the words “massage gift certificate,” they might think of Mother’s Day gift baskets, stocking stuffers for the holidays, or pamper-my-loved-ones treats for special occasions.
No matter what image they have ...
(*Massage Magazine Article January 9, 2017; Author Amy Bradley Radford)
I am a passionate teacher of advanced pain-management for massage therapists. I talk and preach inflammation day in and day out.
One of the first things I explain to a student taking my classes is how pain is only an indicatio...
(*Massage Magazine December 1, 2016; Author Amy Bradley Radford)
 Inflammation is something we as massage therapists witness daily in the clients on our tables.
In a sad way, inflammation creates job stability for massage therapists, because inflammation oftentimes results in pain; accompanies art...