speaker-0 (00:02.616)
Welcome to Massage Business Success. I'm Amy Bradley Radford, and this is the podcast for massage therapists who want to grow their business, strengthen their skills, and create a career they love. Let's get started. Well, welcome back to the podcast, my friends. I have a treat for you today. Paige is back. For those of you that have been following me for almost two years, Paige Roberry is a very good
friend of mine, she's a professional associate. She's kicked my tush to make me do things when it comes to business and all other sorts of things. But I wanted to bring her on today because Paige has a unique perspective about marketing and massage therapy. So Paige, why don't you introduce yourself?
speaker-1 (00:46.422)
Yeah. Amy, so good to be back. Thank you for having me. I'm so excited to be here. So my name is Paige Roberry and I actually work in marketing. I've been in marketing for seven years now, and I'm also a massage therapist. I've been a massage therapist going on 10 years now. Of course, there's been some breaks and pauses, as I think we all do, but overall I'm just about at my 10 year mark and I also help clients with manifesting. I really love helping people reach their goals and dream big and so
manifesting coach if you want to call that too.
speaker-0 (01:17.998)
For as long as I've known Paige, she has balanced all of these things very well. Very well. She does an amazing job managing her schedule and balancing all of these things. But I think even more so, you know, when I'm thinking about different things with my own business and stuff, she just has so much knowledge because she's in marketing and she understands marketing. She understands marketing on a large scale and she understands it on a small scale, and she specifically understands it for service businesses. And so
I really wanted to bring Paige on to talk about some things that I hear as a business coach or even see out in the world about some confusing points about how to market for your massage therapy business. Because I know when people jump out into business or sometimes after they've been in business for years, or they move and go to another town, there is this what am I really supposed to do? And how do I get clients to my table? What what really works? Because
I don't know if massage is the same as some other types of marketing. There are some same principles we can use, but there are some things that work much better than others. And so we're going to dive in and talk about that. And I have some questions that I'm going to ask Paige and she's got some amazing answers for each of you. So let's go ahead and start with question number one. So Paige, you've spent years working around professional marketing, but you're also that massage therapist. What do massage therapists misunderstand most about marketing?
speaker-1 (02:45.826)
I think the most common misconception, and this goes beyond massage therapists too. This is literally everyone who has a business. It seems complicated and it seems to be a much bigger thing than what it actually is. And I think once you understand the tools and the time and the place, when and where to use it, I actually think it's pretty simple.
speaker-0 (03:04.728)
So Paige, when you look at a massage therapist's business, what do you consider part of their brand? And I want Paige to really talk to you about brand because I think this is a huge part of massage therapy that is overlooked or we really don't understand how that piece fits into marketing. So Paige, take it away. Teach us all about brand.
speaker-1 (03:25.966)
Brand marketing, I feel like brand, it's a hot word, you know? All that means is it's all of the emotions people feel when they interact with a company or with you. So brand marketing, it's going to be the colors you use in your logo. It's going to be the imagery you use, the tone of voice you have. What is it when people think about you as a massage therapist or the company in general? What are those things they always think about?
That's going to be brand marketing.
speaker-0 (03:56.494)
So Paige, how does that translate to the massage therapist?
speaker-1 (04:01.366)
So, how this translates to massage therapists is when you post on social media, because I know we have all been told to post on social media, it's going to be the photos you use on social media. It's going to be the words you use when you're out and about and you talk about the services you provide. It is going to be what defines you as a high end massage therapist or a budget friendly massage therapist or a competent massage therapist. You are your product. And so all of that comes down to
the actual massage itself, when they show up to see you, you are your product. And so when you're out and about and talking about yourself, that is your brand. That is who you are. But when you get to the actual massage table, you are your product. And so how you act, how you dress, everything you do in that massage room, that is also part of your brand. So let's take it from the beginning. They show up, your lights are dimmed, the music's going.
The table warmers on, your table is set beautifully. If you do an intake form, it's waiting right there for them. Or maybe you're a bit more messy. Maybe the client shows up, the lights are dim, the sounds on, but you're still making your table. Honestly, no judgment. That is actually me if I'm being so honest with you sometimes. I'm working at getting better, but if we're being so honest, I don't always have my craft together. But the point is, is it sets the tone for who you are. And even like even the music you play.
All of that is your brand, how much pressure you apply. Are you the massage therapist that you can hurt someone? And we all love to hurt someone. I know we all have the men on the table who say you can't hurt me. Or are you the massage therapist that gives the best relaxation massage that everyone comes back to time and time again? They're all perfectly great, but all of this defines who you are. And to me, that's all categorized under a brand.
speaker-0 (05:56.27)
It all fits in that together. And my brain automatically goes to professionalism and separating the personal and professional parts of you and learning how to wear that professional hat because that's all of those pieces we just talked about. But you know, when we use the word professionalism, I think people lump it into something else instead of creating this experience that then creates your brand. And professionalism fits into that. But having
the room and having all of the pieces perfect, kind of, to meet the expectation of the client before you even get started. That's part of that too.
speaker-1 (06:33.59)
Yeah, I'm happy you bring up professionalism because I feel like as massage therapists, even when you say professionalism, my mind goes to we are rigid and we are robotic and we will not talk on the table and we'll we will be completely professional every give at any given time. And I think that turns most of us off, honestly, because what makes it our brand is we are soft, we are welcoming, we hear what the clients say, we're compassionate, we are still professional in the sense we respect them.
Their time on the table is theirs. We're not talking about ourselves. We're talking about them. And guess what if they ask us a question about ourselves? We're answering it with like a one-sentence question or putting it right back on themselves if they want to keep talking, right? So that is another thing with professionalism too. You do wanna be professional, but you should have to do it properly, right?
speaker-0 (07:21.728)
Mm-hmm. And what does that mean for a massage therapist? I like how you use the word soft because that really is who we are. You know, when I've taught classes on ethics, there's this real rigid line. And people are like, Yeah, but I've been with my clients for so long, I know so much about that it's hard to maintain that professional relationship that doesn't turn into friendships, you know, sort of a thing. But it's not even that line. It's just understanding that you can care and still be professional at the same time.
And everybody does that a little bit differently. But that's what I think about when I think about professionalism and being your authentic self and offering the best parts of who you are at those moments.
speaker-1 (08:04.19)
actually like to share what that looks like for me on my table. So realistically what it looks like for me when a client shows up, my lights are turned on, I have my twinkle lights in my greenery wall, the music's on, the table warmers on and ready. I do an intake form. I do a very thorough intake form, courtesy of Amy. And what's ready for them? I have the clipboard and the pen ready right there on the table next to them. They show up, they sit down, I ask how they're doing, they mark everywhere they hurt, I get them on the table, I say start, blah blah blah blah blah. I give them very good instructions.
They feel comfortable, they know where the massage is going. We do the thing, we go out, we stretch, we wash hands, whatever, we go back in. And we always start, give it a second, and we ask how the pressure is. And as we get going, I'm gonna be quiet in the beginning. I'm not gonna say hardly anything. If it's a new client, we all know they probably want to talk a little bit. And so maybe we have like a tiny bit of banter. But for the most part, for my clients I see regularly, I start the massage and I just go.
And chances are they're gonna pick up a conversation and so they talk about whatever their life is doing. And as they talk, I literally interrupt them and I say, How's the pressure here? And they say, Okay, great. And I say, Okay, I keep going. And we work through it together. And then usually when I flip the client over, we go quiet and I don't say a word unless I absolutely have to. And that's usually when the client drifts off. That's like their time where they usually decompress. I kind of let it go from there.
Honestly, and then the massage is done. I usually have to wake them up a little bit. And I think it's all kind of like standard from there, right? You reschedule and they go on their way. But I think that's a very important part of my brand is I talk to my clients because we communicate so thoroughly, but it's rarely about me.
speaker-0 (09:47.222)
Or it's a chance to get to talk about themselves sometimes. I have learned over my many years at being at the massage table, there are two reasons, two reasons why people seek out a different massage therapist from one that they've experienced. Do you wanna know what those two reasons are? Yeah, what's one of them?
speaker-1 (10:03.478)
I guess one table talk. They talk too much.
speaker-0 (10:08.034)
They talk too much. They can give a great massage, but the person couldn't have the moment in the massage that they were paying for. Yes, clients do want to talk. Most of the time they want to check out. This is their time away from life. This is their moment to take care of themselves. And we have to manage communication just as much as anything else. We have to give them permission sometimes to not talk because they they don't understand that. do you know what the second thing is that
speaker-1 (10:36.906)
What is it? yeah.
speaker-0 (10:37.742)
Pressure concerns. yeah. Either too much or not enough. Yep. And you put those two pieces together and that massage therapist who does both of those things will not keep climb.
speaker-1 (10:50.04)
Yep. So yeah, I had those clients on my table. They leave that person and hand up on my table. Yeah. Yeah, it's common.
speaker-0 (10:55.894)
Mm-hmm. It is. That's the two reasons. And you could be an amazing massage therapist. But there are those those two pieces that really impact your repeat clientele. Yeah. You know, Paige, you said something that caught my attention. The client experience itself is marketing. What does that mean? Yeah.
speaker-1 (11:13.198)
I believe the best form of marketing is word of mouth. And how do we make that be a thing? It is so important for us as massage therapists because it helps us negate the uncomfy clients that we can sometimes get, right? Being a massage therapist, we get some risky clients and sometimes it's the reason people leave the field overall. And we just know that's part of the business. And when you do word of mouth, you hardly get those people.
I've had them a couple of times in the years, but really not too much because chances are the people that you know are good people and the people you're going to refer them to are not going to be creepy people most of the time, right? And so you you have a better control of who's going to be at your table. And you know when you get those clients that you don't know, but it's a referral, you know you're safe. Bring them in. Let me hurt them, because usually I want to be hurt, right? Like then.
speaker-0 (12:08.344)
Wait to hear the comments from people like, why are you hurting people all the time? I don't understand
speaker-1 (12:13.262)
Listen, there are two types of massage therapists. There are those who give the best relaxation massage, which I do believe is the time and a place. I think they're underrated actually. And there's a second one where we gear up and we get it done. And we usually inflict pain and we like it and the clients appreciate it. There are two types of people.
speaker-0 (12:32.512)
You know, when I started out in massage, so I'm barely five feet tall. For those of you, I mean, my personality is big, but I'm packaged pretty tiny. And I was like 19 when I started out. And I remember this guy that got on my table and he was probably six, seven, six, eight. And he just looked at me and he goes, Well, I can see how this massage is gonna go. And I went, Hold my diet coke. And when he got off the table, he was like, I am so impressed. And I went home and I think I ate three cheeseburgers and took a nap, but
That being said, I'm that therapist. I love that to ride that line of that pleasure and pain, right? You know, it's my favorite, it's my favorite place to go. Which again is another brand.
speaker-1 (13:14.606)
That's part of your brand. It's part of my brand. But nothing truly is more impactful when it comes to you and how you market your business than someone that you know has had a great experience with you. And they're in a group setting, they're talking to a whole group or just a friend and they're talking about, let's say it's the pain they've had. I'm gonna use that as the example because that's the world I dabble in, right? They're gonna talk about the pain that they have been in and then that they have found me and that I have helped them more or less.
And chances are very high that someone else in that group is having that same problem. And they're going to go, my gosh, can I have their contact information? Will you tell me more? And it is as easy and as simple as that. But it all happens because you set the scene in the room. You are not doing anything different than just giving a proper, good massage that meets the client's expectations and ideally exceeds them.
I would say it's because you exceed them. You meet a massage, you meet the client's needs. That's great. They'll come back. But I would actually argue when you exceed the expectations, they will refer people. For me, what that looks like is I do an intake form and we spend at least five, 10 minutes talking about their pain. And then when we're done, they go back and they mark on a body again where they hurt now. And we talk about the differences. And as I go, I actually educate them about what's going on the massage.
That is what exceeds their expectations. They feel taken care of. They refer people. It's those things where it just comes back to you are your product and you are your brand. You yourself, you are marketing yourself. Every time you go out in public, you are your brand everywhere you go. And chances are you're gonna tell someone you're a massage therapist. That's just how it goes. And so when you have someone who really appreciates you.
They will keep giving you people time and time again. And that like there's nothing better than that for marketing, in my opinion.
speaker-0 (15:17.196)
Paige, I want to back up just a hair because you said something about a thorough intake. And I mean I could go off on expectations. I have a class on it, but I'm not going to. I'm gonna actually reach in and pull out the most important piece that you just said there, and that was you took the time before the massage started to understand what the client needed and the client understood what you were going to do. That little piece right there.
is probably the best thing that you could tell and I could tell anybody about because if they're like, well, how do I know how to meet their expectations? If they haven't quite figured this out or they don't really understand what that means, that's the piece. That's the piece of taking enough time to understand what your client wants and then saying back to them what it is that you're going to do so they can agree with you. Cause if they say, my gosh, you have an amazing opportunity to change that whole experience. And if you can adapt and change, well you just got a client.
And then they can go out and say, wow, look at that.
speaker-1 (16:16.994)
I think a really simple way to do that actually, because that is so important when the client knows what to expect and they know that you understand what they need, that alone puts them at ease and is really helpful. But what I've noticed, and I remember this was on our intake forms in school, right? When we were doing our our clinicals, there's a section where it says, What kind of massage do you want? Do you want 50% relaxation, 50% stress relief, 100% pain reduction?
Because oftentimes what I've noticed is they're stressed and they do want pain to be worked on, but they want to relax. And so I think it's common for us in pain. We go in and we're like, okay, you want to get through pain and we are going to dive in, but it's too much. It's too much. And so when you can sit down and say, What do you actually want today? But it lets you know where they're actually at. Cause maybe they have had a stressful day in their body it can't handle.
it cannot handle everything that they think it actually wants and needs, right? Like it just it's a very simple way to say, What do you want? How much do you want to be relaxed today? It gives you kind of a good pulse for what they can actually handle in the massage too. Well
speaker-0 (17:25.856)
Sometimes they want to come in and relax and then do their homework. And then sometimes they want to, you know, I call it vegetables or dessert. You know, either have your dessert first and then have to eat your vegetables or eat your vegetables and then have your dessert. That's how I like to say it. I just have to put this little thing in here. Paige is not as mean as she's sounding. She's not. She's brutal. She is not brutal. She just like
speaker-1 (17:47.788)
My elbow's really mean. But I'm soft. I'm not mean. I'm soft. But my elbow is mean.
speaker-0 (17:53.484)
Yes, and it and it's, you know, vegetables, so yeah. It's what's required.
speaker-1 (17:58.279)
That's so funny. I've never heard of that before.
speaker-0 (18:01.274)
Kind of the truth, isn't it? So we're gonna kind of come back to the marketing piece here. I think people understand that brand carries over to your touch and the experience of your touch inside of your brand, which you know, there's all these pieces that fit together, but you know, let's let's go back to marketing just a little bit. Massage therapists are constantly being told they need to post more, make reels, run ads, be on Instagram, build email lists, and do all these different things. I've heard it all, I've heard it all even in my business running this podcast and being an educator.
How do you know which marketing activities actually matter for a small massage practice?
speaker-1 (18:36.558)
I have also told you all of these things. I am guilty. I am guilty. I want to go back to what I said in the beginning. You just have to know the time and the place. I think it's pretty simple. So a quick rundown. Ads. If you ever think about running ads, you need to know what you need to know what metrics to look at. What are the data points that you're actually looking for? If you run an ad and you didn't get 10 clients, that's not a failure. We use ads, we call it for brand awareness.
speaker-0 (18:38.768)
Yes, you have.
speaker-1 (19:06.08)
It's just to get you in front of people. People need to see a product like three to 10 to 20 times before they actually interact with anything. And so ads, it's just to get you out there. And I think most of the time, we probably don't need to do ads as massage therapists. maybe there's a time and a place that I've never really encountered that. Social media, though, is a great place to play for brand awareness. And I will always tell people to make the reels.
Reels perform the best and make sure it is something intentional. And we can get there in a second. But reels are the best way to get in front of your audience because you do something that's engaging and people interact and then it spreads and it spreads and it spreads. And then you throw on like some trending audio and that helps it even more. But for those of you who do want to be in front of people and get that awareness, social media really is where you're going to play. Then you have email lists. Email lists come into play when you want to nurture your client.
So in marketing, we have this thing called a funnel and you wanna work your client through the funnel. So you have the top of the funnel, which is brand awareness. It's going to be very informational. And then you like we will like work them down a funnel. And what that means is you will engage with them more, you will educate them more. And the goal is by the end, when they get down to the bottom of the funnel, they are ready to buy something from you. So in the massage world, they're gonna see your massage therapist.
And maybe you are going to post a funny reel that makes you relatable. Check. They were they're aware of you, they like you. And then they're gonna see another reel where maybe you're educational and you've taught them something. Great. But then you throw in an email sequence. Somehow they magically get on your email list. Maybe you send informational emails. Maybe you send emails about it's summer season and it is gardening season. So many of my clients right now, they're coming in because they've been gardening.
Your low back probably hurts, your hands hurt. This is how you can take care of yourself at home. Maybe you can't get in for massage, but these are little tips to help you at home. The emails help nurture your clients along. All of those things, they do work really well cohesively together. But what you actually won't see me doing, I'm actually not posting those reels on social media. I also don't do email lists.
speaker-0 (21:20.618)
You have built your business 100% by word of mouth. And Paige, this is actually one of the reasons why I wanted to bring you onto the podcast because here you are, you're in marketing. This is your day job. You understand how to market in the way that the world is marketing right now. The the emails, the social reels, how to read the metrics, all the things that other people who are trying to get their business to go somewhere pay a marketing business.
speaker-1 (21:25.474)
Yes.
speaker-0 (21:50.126)
And you having your own little massage business on the side built it not through what you know from your job, but through word of mouth and learning how to leverage your referrals. It just goes to show you that our the way that massage therapists build their business is more likely to succeed in terms of filling up their schedule and getting repeat clients through referrals.
Not all of these other pieces that you just talked about. Valid still, but really, if you want to have the success, you have to learn that you are your brand. Everything you do reflects on you, and you are selling your product everywhere you go. What you say to people, how you dress, the way you touch people, the way you invite people into your world and your space and your business. That is actually all of the pieces that build your business.
So you are proof that you can work word of mouth, that you can build your business one hundred percent off referrals. But you didn't choose to do them because you did what kind of marketing?
speaker-1 (22:59.788)
I do word of mouth. Exactly. I've l I have literally never had to market myself a day in my life. Ever.
speaker-0 (23:08.194)
Hundred percent word.
speaker-1 (23:10.022)
Never. Because I exceed people's expectations in the massage. Does that mean I have clients that don't come back? Sure, I am not everyone's cup of tea. Clearly, I'm not everyone's cup of tea. I'm not the relaxation massage therapist. My clients have another massage therapist for that, actually. They tell me all about them. But really, it is word of mouth. That is how I have been successful. I've always had a full schedule. I've really never had a problem because I've really only had to do word of mouth.
speaker-0 (23:38.702)
So, you know, this this brings up an interesting thought because, well, you know, I I teach the same way. You have got to build that into your brand and business marketing, that is how you're going to do that. And I'll tell you what I see on the flip side of that, especially for new people coming out of school. They will throw time and money at what everybody is doing, what you just said.
you know, reels and Instagram and ads, if they'll try and get people on their email list and they'll do all of those things. But those are all awareness and nurturing. But they will not put time into the one thing that does build their business because it makes them a little uncomfy sometimes to put yourself out there. But when you put yourself out there and you get to know other people and you let people know who you are and what you do
And you put yourself in places where you can talk about what you do, or you put yourself in places where you can put your hands on people, what happens?
speaker-1 (24:39.23)
They want to come to you. I think a lot of us struggle with a fear of being seen. There's a lot of things that go into that. And it goes outside of massage therapy, right? A lot of us in general have a fear of being seen. Maybe it's not safe. Maybe it's this, that, or the other. And if I can say one thing about that, be comfortable with who you are and what you offer. For massage therapy, I'm really passionate about pain.
I'm very passionate about it. And so when I go into a setting, maybe it's scary to be seen with all of these people. And honestly, maybe they think down on us because we're massage therapists. Truly, we've all felt it. We all know it. But for me, I show up and I say, I'm a massage therapist and I specialize in pain management. They respect me immediately and I am confident and I feel comfortable in my skin because I'm comfortable with that. And so for those of us who do, who are maybe a little uncomfy that, practice saying what you do and think back to
Why are you a massage therapist? When you are passionate about something, that shines through and people will respect you. They will gravitate towards you. It is very valid though to have a fear of being seen, but that is a very important step is to be out there and let your face be known.
speaker-0 (25:52.972)
And let people get to know you in real time in reality. And I think that's the other thing is it's very difficult to build a business in the service industry without physically coming in contact with people. Yeah. I really think it is. And so, you know, getting involved in something, you know, I've had people ask me, they've moved to another town, they gotta start their business over again, they don't know anybody. How in the world do you do the what we just talked about?
Well, you get involved. You get involved in a volunteer situation. You start meeting people. And I guarantee that that situation will actually start creating some things. Get into two or three of those things, which you'll have to probably get out of them v eventually, but you have to meet people to get people on your table.
speaker-1 (26:37.858)
Yeah, absolutely.
speaker-0 (26:39.384)
So Paige, if you are a massage therapist with five or ten openings a week and very little marketing budget, where would you put your energy first?
speaker-1 (26:47.384)
Just been talking about it. Go be with people. Go be with people. Go to an event. Go to a coffee shop with a friend. Go hang out with a group of friends. Go be with people, though. It comes back to word of mouth. There is no better way to get your name out there than putting your own face out there. You are your product. You are your brand. It all goes back to you yourself. You are your marketing.
When I go out, I live in a lot of different social circles. It's also what makes me successful. I do know a lot of people. So when I go out, guess what? The people I'm with, at least one or two of them, have received massages from me. Comes in handy very nicely for me. We're in a setting and they say, Paige, what do you do? Tell me about yourself. And I say, I'm a massage therapist. I say both. Actually, I work in marketing and I'm a massage therapist and I specialize in painting. They go, my gosh. Honestly, usually they say, Can I book with you right then?
I have the shoulder pain that will not go away. Great. And I always talk to them a little bit about their pain. We have a normal conversation. And then I give them my business card or I share my contact information with them. And maybe they don't follow up with me. That's possible. They they don't always schedule with me, but chances are I can reach out to them.
speaker-0 (28:02.188)
You know, there's another step to this that I talk with people a little and it makes them uncomfortable because I think they're afraid of rejection. But you know, they're that's just part of life. Where let's say you met this person and you traded contact information or you know how to get a hold of them and you know, a couple weeks go by and you've got some openings on your schedule, there's no reason why you can't reach out to them and say, Hey, I have an opening and either let them know that they're welcome to schedule with you, or if you really want to, you can invite them to your tables.
To sample your services for 30 minutes. Now, I know some people are like, I don't want to do that. I am a firm believer that you're better off to have someone on your table for 30 minutes than no one. That's Even if they're not paying you. If you're sitting there posting and there's nobody on your table and you get somebody who was interested in you on your table for 30 minutes and they rebook with you and then they go tell people about you, that is marketing in massage therapy. That is what it is. But if you're gonna waste an hour versus
Have marketing for an hour, there's your answer.
speaker-1 (29:03.276)
I do want to chime in really quickly on that point of following up with clients. I went to an event and afterwards we were grabbing a bite to eat or something. It was with someone, she was an acquaintance. I didn't super know her, knew of her. I was sitting by her. I say I'm a massage therapist. And she goes, my God, can I come to you? And we were talking and she goes, What bothers me the most is I meet a massage therapist and I say I would love to see them and they don't follow up with me.
And my jaw dropped because it is scary for all of us to reach out to someone, myself included. And she said, I am so busy and I need a massage. And they never follow up with me. So Paige, will you please follow up with me in a couple of weeks if you don't hear from me? I was shocked. I was like, okay, yes, I will.
speaker-0 (29:48.312)
Think sometimes we have the wrong idea about that kind of behavior, you know, inside business. I have been pestered to death by multi-level marketing people. I mean, we can bring that in there if you want to, but we don't want to make people uncomfortable. We don't want to put them in a situation where they have to say no. But that's not how this works here. This is actually how you follow up on your business. This is how you build your business. So when I was running my massage school 26 years ago.
There was a gal that came into town and I had a spare room and she was renting this room inside my facility that the school was attached to. She was only going to be in our town for, I don't know, six to twelve months. That was all. She knew she was moving on to another situation. She had this little file box. She had this system. And she would write people's names on it. She would write their phone numbers and she would write what they wanted and how often they wanted to come.
And when her schedule started to die down, she'd flip through her little file box and she'd pull out all the people that said they wanted to come in two weeks and she'd be like, hey, I have an opening. They would come in. And she worked her schedule that way with this little file box of people. And she was busy within like eight to twelve weeks because she told people to tell people about her. And I watched her build her business so quickly and I thought that was amazing, the little system that she had to help her remember and help her get people back in through the door.
It was pretty interesting how she did that. But she was reaching out all the time.
speaker-1 (31:16.654)
That like kind of triggered in my brain. I know I am very fortunate. I do believe if you do this, you will also be very fortunate. But not everyone is me. And I do know I am a lucky person too. I didn't need help figuring these things out. I didn't. But I know some of you do. And Amy has these systems set up for you. And I'm just really grateful. I didn't need help with that. But there's a reason that you're interested in this. And Amy.
She literally has many programs to help with this.
speaker-0 (31:49.762)
That page that you used in school was my stuff. The intake form that you're using in the office that's helping you be successful, that's a form I put together for you to be successful. Because I truly I truly want to bridge that gap for people from trying to be successful and not understanding it. Which is why I brought you on here today, because I wanted to really express how marketing works inside our business. We have an idea of it.
And the world has an idea of it, but how does that really work for us? We can have these tools, but the reality of it is is we have to create the opportunity and the relationships.
speaker-1 (32:28.45)
Yeah, absolutely.
speaker-0 (32:30.21)
Paige, I'm going ask you one more question. And that is when you got out of school, how did you fill your schedule? There's another component to that.
speaker-1 (32:38.124)
It gives me goosebumps when you ask that question. I don't quite know why. So when I graduated, my business teacher, she said, choose how many clients you want a week. Decide how many clients you want a week, and you will have it. And that's exactly what I did. I said exactly how many clients I wanted. And honestly, it took maybe a couple of months and I was booked.
And the other thing that helped is when you set boundaries with your scheduling, that's actually when I found I would get booked out because I'm not available to just anybody anytime. I'm sure there's magic in it. There's some logical reasoning, but with having boundaries and actually saying what I want, having that goal, I've always been booked out two to three weeks, always. And if I get booked out more than that, I shut my calendar off. I don't accept more clients because then I can't take care of the clients that I do have.
When I graduated, that's what she told me. She said, Decide how many clients you want a week. And that's that's how I built my whole business actually.
speaker-0 (33:43.116)
You know, I'm huge on metrics when it comes to running your business. You're huge on metrics in your marketing position because they teach you things, right? They tell you the information you need to know. And one of those metrics that I like people to understand is how many massages do I have to do? And if I know that number, then where am I going to put them? And then you need to have those times decided in advance because, well, it's kind of like manifesting a little bit. You know exactly what you need.
For me, I I could look into my schedule and go, I need three more people. And it motivated me when I went out to have different conversations with people because I knew I needed to fill my own schedule. Nobody else was going to. But having those parameters actually set you up for success inside your mind. And you knew exactly what you wanted and you filled it. There is some more information into that, I think, that delves into manifesting just a little bit.
Paige is an amazing manifesting coach. This is part of our relationship when I first met her. And intention, your intention of what it is you're trying to do. Paige made me start this podcast. I'm gonna tell you that right now. She made me, and I have been forever thankful that I've done this because I have found so much passion and a way to offer more to more people than I ever was before. And I have thoroughly enjoyed this part of my life.
So if you would like to reach out to Paige, why don't you tell me?
speaker-1 (35:13.304)
First of all, listeners, you're welcome. Cause now Amy has this podcast. You're welcome. Play with me on social. I'm on Instagram, page.roberry, and then my email. It'll all be linked in the show notes. Just check there. But if you want to chat, come say hi. If you have questions, come say hi. I'm not actually scared. I'm not actually mean. Remember, it's just my elbow. That's me.
speaker-0 (35:35.416)
Paige, thanks for being on the podcast. I think this podcast will help a lot of people just really get through that marketing muck that they get stuck in. Yeah.
speaker-1 (35:43.82)
I hope so. Like I said guys, reach out. I'm just a normal person. I'd love to chat with you. I do. Thank you so much for having me. This has been a
speaker-0 (35:49.678)
Thanks for being on the podcast. I'm sure we'll have you again. Thanks for spending part of your day with me. If today's episode helped you, please subscribe, leave a review, and share it with another massage therapist. To learn more about today's topic, explore continuing education, coaching, and free resources, visit Amy Bradleyradford.com. And until next time, keep building the business and the career you love.
