Are You Running Your Business, or Is Your Business Running You?

Do you ever feel so overwhelmed by everything that needs your attention that you don't even know what to work on next?

When you're self-employed, you're responsible for everything. You're providing the service, managing your schedule, communicating with clients, making financial decisions, and trying to figure out how to keep your business moving forward.

But somewhere in the middle of doing all that work, who's actually managing the business?

Many self-employed professionals spend their days reacting to whatever needs attention rather than stepping back, evaluating what's happening, and making decisions about what needs to change.

That's where learning to think like a business owner makes all the difference.

Over six weeks, I teach you how to evaluate your business, recognize the problems that need your attention, identify your most important priorities, and develop a practical process for making improvements without trying to fix everything at once. You will learn how to make your business work for YOU.

What We'll Work on During Our Six Weeks Together

Each week we'll explore a different responsibility of business ownership and how it applies to the decisions you're making in your own business.

• Week 1 — You're the Boss. Are You Acting Like One? Learn the difference between doing your job and managing your business. We'll begin evaluating your business and identifying your Top Three Priorities.

• Week 2 — If You Worked for Someone Else, Would You Still Have a Job? Examine accountability, time management, professional discipline, and how to hold yourself responsible for your business decisions.

• Week 3 — You're Running More Than Appointments. Evaluate your scheduling, customer experience, communication, boundaries, and the systems that keep your business running.

• Week 4 — Stop Deciding What People Can Afford. Learn to evaluate pricing, business expenses, customer demand, and the financial decisions that support your business.

• Week 5 — Being Busy Isn't the Same as Building a Future. Explore financial goals, continuing education, professional growth, and planning for the business and life you want.

• Week 6 — Are You Willing to Change What Isn't Working? Learn how to continually evaluate and improve your business while developing your personal 90-Day Business Owner Action Plan.

What's Included in Your Enrollment?

• Six live, interactive 90-minute Zoom coaching sessions with Amy Bradley Radford as your instructor

• One 30-minute Private Business Strategy Session with Amy

• Business development lessons and practical examples.

• Opportunities to discuss your individual business challenges in a group coaching environment.

• Business Owner Self-Assessment.

• Brain Dump and Top Three Priorities worksheets.

• Weekly Business Owner Meeting framework.

• Customer Experience and Business Systems evaluation.

• Financial planning and business development exercises.

• 90-Day Business Owner Action Plan.

• Downloadable worksheets, educational materials, and session recordings available inside Kajabi.

You'll leave with a practical process for evaluating your business, identifying what needs attention, and making decisions that help you move forward.

Learn directly from Amy Bradley Radford

Amy Bradley Radford has been a massage therapist since 1993 and an educator since 1995. A Board Certified Massage Therapist, former massage school co-owner and Director of Education, business owner, NCBTMB Approved Provider, business coach, and host of the Massage. Business. Success. podcast, Amy brings decades of experience teaching service professionals how to build and manage their businesses.

Her approach to coaching is practical and direct. Rather than simply providing more business information, she helps participants evaluate their decisions, identify their most important challenges, and develop the accountability and systems needed to become more effective business owners.

Live Coaching Schedule

All sessions meet on Thursdays at 12:00 PM Mountain Standard Time for approximately 90 minutes.

Week 1: December 3, 2026

Week 2: December 10, 2026

Week 3: December 17, 2026

Holiday Break: December 24 and 31 — No Classes

Week 4: January 7, 2027

Week 5: January 14, 2027

Week 6: January 21, 2027

All sessions are held live through Zoom. Recordings will be available inside your Kajabi course for participants who cannot attend live.